I admit it. I’ve bought beer strictly based on the label. Guilty as charged. Running into the store with a limited amount of time, looking for the first thing to catch my eye…that’s my plan.
But who hasn’t?
It’s all about marketing really. As a graphic designer much of my time is spent in promoting a brand or entity. Print, web, logos, social media, event fliers…it’s all about catching the audiences attention, and engaging them enough to want what I’m presenting. So it should come as no surprise when I say I “window shop” for beer from time to time. If I like the label, I’ll probably like what’s inside.
Now to the point of this post. Oh Beautiful Beer. Oh Beautiful Beer is a site that “celebrates remarkable graphic design from the world of beer”, a site showcasing the creative energy that goes into marketing beer, and the amazing designs that result. It’s a work of art on a six-pack! I’m a huge fan and I think you will be too.
Here is their site
Oh Beautiful Beer.
Check em out on Facebook
And follow them on Twitter @ohbeautifulbeer