My 411

The first video I ever made was a Public Service Announcement.  The year was 2000 and the recording device was a VHS tape recorder.  My topic of choice that needed immediate attention, people leaving their grocery carts in the middle of the parking lot.   Of course the message was ridiculous. Of course the production quality was abysmal.  I was  17 and this was a high school production class, what do you expect.  Ha Ha.

This first video is quite possibly my favorite video to date.  While I do not currently have the means to pull that VHS out of the box in my closest and convert it for the web, it represents the beginning of my 12 years in production.  From McCluer North High School I moved to Indianapolis to attend Butler University where I would hone my skills for the next four years.  The transition from high school to college was a smooth road…

But the transition from college to the “real world” would be nothing short of a roller coaster.

If you were to translate my career experience since 2005 into a graph, it would look like a seismograph.  I moved to California right after college to work on Crash as an assistant to an Executive Producer.  Soon after I went to work for the short lived Fox Reality Channel, now Nat Geo Wild, as an Associate Producer.  From there I moved down to San Diego to start a podcasting business, a technology that sadly went the route of the niche market and not mainstream.  My Hollywood dream over, for the time being, I moved back to Indianapolis where I spent some time at the IMA before getting back into the production field doing streaming video.

By 2008 the advent and nearly unanimous adaptation of social media,  combined with an unflattering economy, the video production field in which I had been trained was fundamentally changed.  The industry was completely turned on it’s head.  A production that once required an army of skilled professionals could now be done by a select few.  Why pay an hourly rate for studio time when more and more people had a 1080p camera in their pocket.  It was hard to believe that in just three short years since receiving my B.A. my skill set could be rendered useless, irrelevant, and undesirable.  I had to evolve or I was toast.

My design skills which started out as just a fun hobby, an ancillary tool  to videography, was quickly becoming my most likely source of reliable income.  I continue to keep my camera work skills sharp while keeping up with the latest technology, but I’ve come to find the same satisfaction in the world of design as I did with a video camera in my hand.

So here I stand today a reinvented entrepreneur, ready to keep pace with the ever-changing media and arts culture.  It truly is an exciting time for creative people…as never before in history has one person had so many ways to reach the masses.  Sure the production industry has changed…but change is good.

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